And this is partly because the device has more features than ever before and because there are now so many ways you can use it. Recent data from the Internet Advertising Bureau (IAB) suggests that digital audio advertising revenues rose 42 percent to $603 million in the first half of 2017 and hit $1.6 billion by the year’s end.There has never been a better time to be an Amazon Alexa user. population - 124 million people - have listened to a podcast. And according to a study conducted last year by research firm Infinite Dial, more than 44 percent of the U.S. Apple in early 2018 said that there were over 525,000 active shows and over 18.5 million episodes on iTunes. Podcast production and listenership have seen an enormous uptick in recent years. More than 39 percent of smart speaker owners report listening to podcasts on these devices at least once per week, and 74 percent say they do so directly on their speaker (meaning they say commands like, “Alexa, play a podcast”).
The owners and cofounders - Philip Simpson and Russell Ivanovic, who founded Pocket Casts developer Shifty Jelly in 2008 - retained “leadership roles” within the company, and iHeartRadio veteran Owen Grover was named CEO.Īccording to a survey conducted by Edison Research, podcasts are among the most popular form of content consumed on Amazon’s Echo lineup, Google’s eponymous Google Home portfolio, and other assistant-imbued devices. Pocket Casts was acquired last year by a collective group that includes NPR, WNYC Studios, WBEZ Chicago, and This American Life. “Play the latest episode of ” starts the newest episode of the podcast you specify.“Surprise me!” randomly picks an episode for you.“Ask for a recommendation” offers three recommendations based on your playback history.“Play my up next” picks up where you left off in your playlist.
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